Why a carpet cleaner's son-in-law builds better Trade Websites
When a master tradesman with 30+ years of experience loses jobs to less qualified competitors just because they have more online reviews, something needs to change.
Who's behind this
Look, here's the real story...
I'm Sengthai Phoeng, and what pushed me into website design was watching my father-in-law's struggle in the trades.
He's been cleaning carpets for over 30+ years - master of his craft. But even with amazing work and solid word-of-mouth referrals, he hit a wall. His past clients who moved away or retired couldn't refer him anymore - simply because he had no website. No online presence meant no way for new customers to find him.
But here's what really opened my eyes: People were choosing competitors with more Google reviews over him - not because they were better, but because they could see those 5-star ratings. A master craftsman with 30+ years of quality work losing jobs to less experienced operators, just because potential clients couldn't verify his reputation online.
Why I'm different
I don't just make pretty websites. I build conversion-focused sites that actually bring you business. Every layout, every button, every section is strategically designed to turn visitors into quality leads. Because what good is a beautiful website if it's not bringing you better clients?
Why custom websites?
After seeing how template websites make every trade look the same, I knew there had to be a better way. When a homeowner has a burst pipe at 2 AM, they can't tell the difference between a licensed professional and Chuck-in-a-truck. That's why I focused on building custom websites - to make quality trades stand out and attract the premium clients they deserve.
Why I help Trades
With my business degree from South Korea and background in digital marketing, I could've worked with any industry. But I chose trades because I saw firsthand how great craftsmen were losing ground in the digital age. It's not about how long I've been building websites - it's about understanding what trades really need to succeed online.
The real difference
Straight talk - No pitch - Clear action plan
