The goal with Clearview Coaching's website was to create a sense of warmth and understanding – mirroring the experience clients will have. Here's how the design supports that:

• Messaging Focus: Words like "lonely," "misunderstood," and "feel loved" speak directly to potential clients seeking emotional connection.

• Services AND Benefits: While the service offerings are clear, the site also highlights outcomes: "peace with themselves," "live a fulfilling life".

• Testimonials as Trust-Builders: The prominent testimonial section gives potential clients relatable experiences and words of praise, reducing hesitation to reach out.

• Soft Color Palette, Inviting Imagery: The site's look and feel is calming and approachable. This eases any anxieties visitors might have about seeking counseling or coaching.

• 'Book' Button Prominence: The "Book my free consultation" button is bold, repeated, and contrasts with the soft color scheme, making it easy to take the next step.

This site aims to make potential clients feel understood and supported from their very first visit.